Posts tagged ‘Advertising’

January 9, 2011

Website Comparative Analysis- NGI Creative and Advertech

 

 

 

 

 

 

 

The internet has been expanding since the 1980s and since then has become a prime location for business and its consumers. This growth in information technology means that many businesses can manufacture an online company website. Advertising has always been involved with popular culture ever since the 1900s when the photographic element was combined and now many sites show pop-ups or sidebars for advertising a business or a product. The internet can help a business or product by appealing to its demographic audience and the types of advertising. “The multimedia aspect of the web content is more closely related to the types of advertisements with which they are familiar- such as colour spreads in magazines, boxed advertisements in newspapers and commercial breaks in TV and radio.” (Barrett, 1997) This means that with the internet, a demographic is easy to reach with advertisements and the consumer psychology of relate-able layout and design is easy to implement.

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